geor@tuna.hooked.net writes: - In alt.business.multi-level toni@aol.com (Tonisan) said: - -Why is it that all of these newbies and people promoting and other - -enterprises use the 'ground floor opportunity' and 'you've got to do it - -now or else approach? First off all, there are many non-newbies and "experienced" marketers on this forum - some of which are involved in -up companies.

- -I feel that the that are successful now and will be in the future - -will be the ones that are 100% ethical and use no hype. Again, you are making broad generalizations here. Not all -up companies promote hype. Also, there are 100% ethical -ups. Remember, every established was at one point a -up - and no one can deny that those smart enough to have positioned themselves at the -up of these companies are now loving life. They took a risk and it paid off. Many intelligent people find a they think will make it and take the risk knowing of the potential huge rewards.

- -Tell me what is wrong in selecting a well established that -- has a proven record? Absolutely nothing. However, the odds of making a seven-figure income getting involved at this point are much lower than getting invovled in the beginning.

- -Why pick a new startup that you know nothing about and may not be here - -tomorrow? Who said that those getting involved with -ups know nothing about the ? There are many ways to research -ups. It is those that do their research that lower the risks and increase odds of making it really big.

- -Why not do some investigating, some due diligence and then make your choice? Exactly. You can do just as much (if not more) due diligence on a -up than with an established .

Regards,

-Art Jonak

For more information on The People's : Call the Professionals Opportunity Line at 1-800-799-2713. Send Email to "J@iii.net" with "subscribe TPN" or "TPN info" in the subject header. You'll be glad you did.

THE TIMING MISCONCEPTION OF =============================================

When really is the best time to join a multilevel ? We've all been to opportunity meetings for different companies in our quest for the best. In fact, we have probably been to more than we want to admit. At the meetings we hear of different products, compensation plans, and promises. But the one claim that always remains constant is timing. Whether a is six months, six years, or sixteen years old, they will all tell you that now is the perfect time to get involved. Let's look at when might be the right time to get involved.

FORMULATION: The first twelve to twenty-four months of any is known as formulation. During this period the introduces and improves products, fine tunes the compensation plan, and develops a core of dis- tributors that will be the leaders or "players" within the structure. IF YOU WANT TO BE A "PLAYER" OR ONE OF THE TOP MONEY EARNERS IN THE , THIS IS THE TIME TO GET IN. MANY PEOPLE WOULD ARGUE THIS POINT, HOWEVER, IF YOU LOOK AT ALL OF THE TOP MONEY EARNERS IN ANY , ALMOST EVERY ONE OF THEM GOT INVOLVED IN "FORMULATION." In all fairness, there is an amount of risk associated with companies in formulation. How- ever, you can minimize your risk by testing the products, researching the management team, analyzing the capitalization, and finding out if the does its own manufacturing. If you find a with a strong product line, experienced management, heavy capitalization, and a generous compensation plan, you have all but eliminated the risk.

CONCENTRATION: This next phase of any is between the second and fifth year. During concentration, leaders are already established, sponsoring other distributors and training seminars become a top priority and the develops some recognition (sometimes good, sometimes bad). There is a great amount of stability in this phase. The products are well diversified and accepted at this point, the plan has gone through an evolution and the management is experiencing some success. Also, there is still some room to earn a decent income. Most importantly, over- saturation of distributors has not taken place and sponsoring other distributors is still relatively easy. The important thing to remember about the concentration phase is that it is an ideal time to earn a very good second income and an above average primary income with very little risk. However, IF A SEVEN FIGURE INCOME AND BEING A TOP MONEY EARNER IN A ARE YOUR GOALS, IT ISN'T VERY LIKELY (NOT IMPOSSIBLE THOUGH) YOU WILL ACHIEVE IT ENTERING AT THE CONCENTRATION PHASE.

MOMENTUM (or RETAIL): If any is fortunate enough to reach its fifth year, it enters the momentum phase. During momentum, the main emphasis is placed on product information seminars and retailing. ALTHOUGH OPPORTUNITY MEETINGS WILL CONTINUE TO BE A KEY PART OF THE BUILDING PROCESS, THEY EXIST MAINLY TO REPLACE DROP-OFFS. This is the ideal time for the housewives, etc, who might want to earn a few hundred dollars a month, to become involved with a . The momentum phase can last anywhere from two to seven years, depending on how good the products really are. The biggest misconception about multilevel and my reason for writing this article, has to do with this phase. Many will state that momentum is the best time to enter the business. It is if you want to retail or a small business out of your home with a minimum initial investment. You will also have success sponsoring people on your front line. But, good luck trying to build a deep organization. Here's why: Let's say a enters momentum at $2 million in annual sales with 50,000 active distributors (a very conservative amount). You go to an opportunity meeting and listen to goals of the reaching $5 billion in annual sales in the next five years. A very hefty goal, but let's assume they achieve it. Now, what if over the next five years, each of those 50,000 distributors sponsors only ten people each (an extremely conservative amount), that gives us 500,000 total distributors. Divide $5 billion by 500,000 distributors and you get $10,000 in gross sales per distributor per year. That is gross sales, not commission. VERY SIMPLY PUT, THE OLDER A IS, THE MORE DISTRIBUTORS IT HAS AND THE HARDER IT IS TO SPONSOR PEOPLE. BUT RETAILING AT THIS STAGE IS EASY AND WILL REPRESENT THE MAJORITY OF YOUR INCOME.

STABILITY OR DECLINE: The momentum phase starts at approximately the fifth year and ends anywhere from the seventh or twelfth year, depending on how good the products are. Only a few successful companies enter the next phase of stability, the rest fall into decline. Decline is easy to figure out, distributors leave the at a rapid pace, destroy- ing its foundation, and totally eliminating any retail sales. Obviously, A IN DECLINE IS DEAD. For the lucky few, the stability phase represents a leveling off. Sales remain constant, and the main goal of the is to replace distributors that drop out. IF YOU ENTER A IN STABILITY, RETAILING IS RELATIVELY EASY BUT, SPONSORING NEW DISTRIBUTORS AND BUILDING A DOWNLINE IS ALMOST IMPOSSIBLE.

Now you have it. The timing in in a nut shell, or at least, a small article. The most important thing to remember about the timing aspect of is what you wish to accomplish. Make your decision based on which phase is good for you, NOT WHAT YOU'RE TOLD IS GOOD FOR YOU. If you want to create tremendous wealth for yourself and don't mind the risk, GET IN AT THE BEGINNING. If you don't want more risk but want an opportunity to make a very good income, enter in the concentration phase. Maybe you need a small second income and don't want a conventional job getting paid by the hour, then join a in momentum.

One final consideration. Timing is just one criteria for judging a Markeing opportunity. Don't forget to examine the capitalization, management team, product line, upline support, and compensation plan. After you have done all that, consider your own financial goals, then look at the timing and make your decision. If you follow this due diligence process, you will find a perfect for your needs.

No matter what stage you get involved in (but particularly in the Formulation stage) it is very important to have a very solid, experienced and momentum building source of support. Typically such support can be provided by a group of experienced individuals working together as a team. Choose your upline carefully, it could be the difference between failure and success.

I hope this article has added to your knowledge of and I wish you the best of luck with your career.